Turning Your Book Into A Program (Dale Mutta)

ook program is a good marketing and impact tool. Getting your book in bookshops and the selling platforms is just a step into the door. There are many people who will not read your book by themselves but would be open to a training, coaching, or structured program. There are organizations that are not open to buying your book but have a budget for training their staff or other recipients. So package your book in a program/training and sell it

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Domesticating of Concepts by Local Authors

This brings me to the debate on why Western writers seemingly produce better quality books than local (African) writers? I start with defining who is a local writer? Who is your audience? Who is an international writer? Who is the international audience and what are the determinants of a book's success in the market?

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About Me

About Me

Those close to me know that my passion burns the core of who and what I am. This passion was in Finance, Accounting and Business Consultancy for many years (and it was great while it lasted). However, books are my first love career-wise.

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